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德國工業設計大師Dieter Rams的十條優秀設計準則
看了一個片長為75分鐘的《工業設計記錄片: Objectified 2009》，感觸頗深。從開始看到第一個顯示出商標的品牌便是Braun德國布朗，當時正在說話的便是工業設計大師Dieter Rams。第二個品牌是Apple，發言人是設計了iMac, iPod和iPhone的Jonathan Ive。
Jonathan Ive的設計理念深受Dieter Rams影響，他在Apple的一些設計很大程度上是參考和繼承了Braun 6-70年代的設計，Gizmodo上有片被digg了3165次對比二者的文章《1960s Braun Products Hold the Secrets to Apple’s Future》。
作為一代設計大師，Dieter Rams有十條關於優秀設計的準則，Good Design，以下內容和圖片為轉載：
1. 好設計是創新的 Good Design is innovative
創新恒久遠，山寨不流傳
It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.
2. 好設計讓產品有用 Good Design makes a product useful
非可用勿擾
A product is bought in order to be used. It must serve a defined purpose – in both primary and additional functions. The most important task of design is to optimise the utility of a product.
3. 好設計有美感 Good Design is aesthetic
美感很重要，懂得審美也很重要
The aesthetic quality of a product – and the fascination it inspires – is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons.
Firstly, it is difficult to talk about anything visual, since words have a different meaning for different people.
Secondly, aesthetic quality deals with details, subtle shades, harmony and the equilibrium of a whole variety of visual elements. A good eye is required, schooled by years and years of experience, in order to be able to draw the right conclusion.
4. 好設計有助於產品的傳達 Good Design helps a product be understood
讓產品會說話
It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual.
5. 好設計無障 Good Design is unobtrusive
留點空間給用戶
Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the user’s self-expression.
6. 好設計是誠實的 Good Design is honest
吹噓，越吹越虛
An honestly-designed product must not claim features it does not have – being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users.
7. 好設計是持久的 Good Design is durable
美感很重要，懂得審美也很重要
It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and trivial objects for a waste-producing society. Waste must no longer be tolerated.
8. 好設計追求細節 Good Design is thorough to the last detail
成也細節，敗也細節
Thoroughness and accuracy of design are synonymous with the product and its functions, as seen through the eyes of the user.
9. 好設計關注環境 Good Design is concerned with environment
拒絕垃圾，實體或圖元的
Design must contribute towards a stable environment and a sensible use of raw materials. This means considering not only actual pollution, but also the visual pollution and destruction of our environment.
10. 好設計是極簡的 Good Design is as little design as possible
無，極
Back to purity, back to simplicity.